Nokia: a Lumia smartphone for everyone

A range of target-specific events aimed to increase brand awareness of Lumia devices with Windows Phone. 

Discover how Praesidium promoters brought Nokia stands to life, getting visitors involved with product demos and conveying key selling points  that best suits the needs of the specific target.

At the Rimini Wellness fair or at the Salone del Libro [Book fair] in Turin: Lumia and Praesidium are always able to engage customers! 
Nokia also partnered up with Microsoft for stages of the U Generation tour, a road show organised to promote the Microsoft Ambassador project in Italian universities

Thanks to Praesidium, over 8.000 contacts were engaged out of store: a great result in terms of raised awareness and influenced brand preference.

OUT OF STORE

The ability to guide shoppers, from the out-of-store up to the purchase of a brand or product, is the key to the success and...

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OUT OF STORE
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