Bonduelle enters the hot season with the aim of increasing the brand awareness in the canned product categories, pushing the sell-out of the summer focus product: canned corn.
Bonduelle takes a tour in the mall galleries, together with our hostesses, to engage shopper when they are near to the pos. The storytelling facilitators consist in an interactive totem, gadgets, discount coupons and an exciting game dedicated to summer recipes. The shopper engagement activity favours the product knowledge, influence the purchase intention and generates an immediate drive to store. At the store, near the aisle, the relationship between brand and shopper continues: our sales promoters has been able increase sell-out, while the visibility materials enhance the shelf and a contest inspired by the world of cinema encourages upselling.