Your Challenge

To celebrate the new opening of an AVEDA store in the city of Pavia, nothing could have been more effective than being present at one of the most interesting events of the season. The goal is to convey the concept of naturalness and the importance of a global approach to beauty in order to engage new customers.

Our Solution

Our team of beautiful hostesses talked to over 500 women during one day of  the “Autunno Pavese” event. The storytelling was based on the flowers and plants properties: by choosing a flower, the shopper was gifted with a free consultation at the AVEDA store.